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Last Updated
July 29, 2010
"Talk About Prescriptions" Planning Materials for October 2006
 
Welcome to the National Council on Patient Information and Education's 21st annual observance of "Talk About Prescriptions" Month. These on-line planning materials, include the following:

Our Theme
Two Decades of TAP Month: Variations on a Theme
Ideas for Observing "TAP" Month
Ordering Your Educational Resources
Press Release
Previous TAP Observances (online)
TAP Poster
Radio Public Service Announcements
Make Notes...Take Notes - NEW downloadable resource (Color | Black & White)


Looking Back...
Paul Rogers' Challenge: You are the Key (1986)
Ten Steps to Effective Physician Medication Counseling (1986)
Tips and Techniques for Health Care Providers and Educators (1986)
Medication Adherence: Can We Do Better (1987)
The Active Consumer: Getting the Most from Your Medicines (1987)
Beyond Instructions for Use: Communicating the Benefits and Risks of Medicines (1990)

Moving Ahead...
CONSIDER: Preventing Medication Errors (2006) - for Health Care Professionals
Combating Medication Errors - It Takes a Team (2006) - for Health Care Professionals and Consumers
What You Can Do to Avoid Medication Errors (2006) - Tips for Consumers


Medication Adherence: Can We Do Better
"Talk About Prescriptions" Month
October 1987

Why isn't adherence better?

When patients don't use their prescribed medication properly, they don't get symptomatic relief, illnesses recur, chronic conditions remain uncontrolled, and communicable diseases are needlessly transmitted. Research has given Americans more and better medicines that work well to improve health. Yet it is clear that adherence has as great an impact on public health outcomes as technology.

Studies show that medication teaching programs can have a positive impact on improving adherence - and, in many ways, result in cost savings. Why, then, isn't adherence better? Different sources offer a variety of perspectives, indicating the complexity of the problem.
Here are some of the explanations.

Poor communication about instructions for use: Many patients don't understand how to take medicines correctly or how their medicines are supposed to work. Patients say that healthcare professionals are too busy and don't give thorough explanations. Providers say that they do provide necessary information, and that patients seem to understand because they don't ask questions.

Little realization of the importance of adherence: When patients don't know why they are taking a medicine or the potential consequences of misuse, motivation for adherence goes down.

Dislike / distrust of medication-taking: In a recent national survey patients said they didn't take medicines as prescribed because they didn't need the medicine, disliked taking medicines, felt their doctor was wrong, or just "did not want to take it."

Barriers relating to chronic illness:

  • Medication-taking is sometimes viewed by patients as disrupting daily activities and normal functioning.
  • Multiple drug regimens are too complicated.
  • Daily medication use reinforces the "sick role." Discontinuing or self-regulating medicines can be a rejection of this role.
  • Therapy for asymptomatic diseases such as high blood pressure has no short-term, tangible benefits.
  • When therapy works and patients feel better, they stop taking their medications.
  • Simple forgetfulness.
  • Dislike or fear of side effects.


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