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Last Updated
October 27, 2014
NEWSROOM > Latest News > Current
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July 16, 2014
Changes in Pill Color, Shape May Disrupt Use
People may stop taking medication after a heart attack if the appearance of their pill changes in
shape or color without exclamation, according to researchers at Brigham and Women's Hospital in
Boston. The authors noted that the FDA should require the appearance of new generic drugs to match
that of the original brand-name products.  The effects, they wrote, are not just aesthetic but also
"clinically relevant." 

Study Background: Generic prescription drugs made by different manufacturers may vary in color or
shape, and switching among these drug products may interrupt medication use. Objective:  To
determine whether non-persistent use of generic drugs among patients with cardiovascular disease
after myocardial infarction (MI) is associated with inconsistent appearance of their medications. 
Related article: See The Washington Post.
July 14, 2014
New Ad Council Campaign on High Blood Pressure
The American Heart Association (AHA) and the Ad Council have launched an ad campaign around High
Blood Pressure.  The objective of the campaign is to raise awareness of the fatal consequences of
living with uncontrolled high blood pressure, break the barriers to control the disease and
motivate people to live longer, healthier lives.  The TV ads are available on You Tube: 
•  “Breakup”“Resignation” 

Visit the NCPIE Leadership Community Partner Page.  NCPIE is pleased to be a member of the
Leadership Community in support of the AHA’s Check. Change. Control.  Blood Pressure Program.   
July 10, 2014
Older Adult Tech Use is Rising
Even though they are thought of as late adopters of technology, seniors 65 or older are moving into
the digital world in greater numbers. According to the Pew Research Center, this is of significance
to those providing government services, health resources, and social support.   59% of all seniors
are going online which is a substantial 6% increase in one year. 47% have a broadband connection at
home and 77% use cell phones.  Older Americans can be divided into 2 groups. One group is younger,
higher educated, and more affluent. 90% of seniors with an income of $75K use the internet. The
other group is older, less wealthy, and often disconnected from the idea of technology due to
disability and/or mindset. Only 39% of those with an income of less than $30K go online. One
challenge is that many seniors have health issues that serve as barriers to using digital
technology.  But those that join the digital world, are regular daily.
July 9, 2014
Leading CEOs Join AHA in Drive to Improve Employee Health
The CEOs of more than 20 companies are joining forces with the American Heart Association (AHA) to
encourage a host of health improvements for their employees, including weight loss and smoking
cessation. The initiative will focus on improving employee compliance with seven health factors,
dubbed Life's Simple 7 by the AHA.  The AHA also released survey results that provide a troubling
snapshot for the health of the nation’s workforce, including increased risks for heart disease and
stroke – the leading causes of death in the world.  The Nielsen online survey of about 2,000
employees found that 74 percent of employees reported being in very good or good health. But
actually 42 percent of those employees had been diagnosed with a chronic condition, including high
cholesterol or high blood pressure. At the same time, the survey found that CEOs and other senior
leadership have a significant impact when it comes to getting employees engaged in workplace health
programs. That’s a promising finding, members of the Roundtable said, because the U.S. spends more
on health care than any other country and prevention in the workplace can go a long way.
July 8, 2014
ONC to Launch Blue Button Campaign Note: Registration Required.
The Office of the National Coordinator for Health IT (ONC) plans to unveil a national campaign that
encourages consumers to use Blue button technology to securely view their health records. It will
run Sept. 15 to Oct. 6. The agency will show public service announcements on partner websites to
inform consumers how they can electronically access health information from their pharmacies,
physicians and other data holders.