The National Council on Patient Information and Education (NCPIE) has been awarded a grant by the Food and Drug Administration (FDA) Center for Drug Evaluation and Research’s Office of Communications for a consumer research and education initiative – representing a milestone in NCPIE's 30-year history, and turning the page on its next chapter of enhancing medicine communication.
NCPIE will formulate a consumer and healthcare professional research agenda on medication risk and drug safety communication and develop, implement, and assess a national educational program addressing medication risk reduction to promote safe and appropriate medicine use.
Earlier this year, NCPIE convened leaders from the Center for Drug Safety and Effectiveness, Bloomberg School of Public Health, Johns Hopkins University, and Ipsos, a national survey research firm to develop a national survey of consumers and healthcare professionals entitled, “Knowledge, Attitudes and Behaviors Regarding Medication Risk and Safety Information: A Survey of Patients and Healthcare Professionals in the US.” The target for administration of the online survey is September, 2013.
Next steps following completion and analysis of the dual survey findings include:
- Development and launch of a national risk communications educational campaign extrapolating from the survey findings. An external project advisory team (PAT) has been identified and invited to collaborate with NCPIE to provide input into formulation of campaign messaging for delivery through traditional and social media channels; to suggest collateral materials for healthcare providers, consumers, patients and caregivers, and to support development of implementation and assessment planning.
- Development of a project-specific NCPIE Risk Communications web platform. The web platform will serve as a repository for survey research findings, key messaging and other collateral elements of the planned consumer and healthcare provider educational initiative, along with external resource links.